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Digital Marketing Training Institute in Gurgaon

Best Digital Marketing Training Institute in Gurgaon

Rating on Best Digital Marketing Training Institute in Gurgaon 4.9 out of 5 based on 4132 Students ratings.
Course Summary

Are you looking to make your carrier in a profile where you will get to learn a lot and can enhance your skillset? Then we must recommend you to join Digital Marketing course in Gurgaon. Digital marketing is a profile where you can make a bright career and will get to learn new things on daily basis. But before going in further, it’s important to know what actually Digital Marketing means?

Digital Marketing is the promotion of a products through one or more online platform and hence providing the best Services. Digital Marketing is basically marketing over the Internet through various digital devices.

With our Digital Marketing Training in Gurgaon, you Would be able to Understand the concept of Online Marketing through various platforms such as:
• Search Engine Optimization
• Social Networks
• Websites
• E-Mail and other platforms.

We can do Digital Marketing through Social media channels like:
• Facebook
• Twitter
• LinkedIn
• Instagram etc

The latest Technology is moving the business in the digital age. There are many Digital Marketing Academies in Gurgaon but we guarantee that no one can beat the quality that GICSEH delivers. Digital marketing also includes the promotional activities of businesses by increasing their visibility on various platforms.

Various other techniques, through which a business can be promoted are:
• Blogging
• SMS Campaigns
• SEO
• SMO
• Pay Per Click.

Eligibility Criteria for Digital Marketing Training in Gurgaon
One most common question that arises in the mind of most of the people is that who can learn Digital Marketing? There are no such eligibility criteria to learn Digital Marketing. Whether you are a college student, a businessman, or a working person, no matter what your age is, you can learn digital marketing and open new options in your life.

Job options after Digital Marketing Training in Gurgaon:
Various career options after Digital marketing course are:
• You can seek a job
• Run your own business or start-up
• Become a freelancer
• Digital Marketing Executive
• SEO Executive
• Social Media Strategist
• Campaign Management Specialist
• Email Marketing Executive
• PPC Manager

Also, the pay scale in the profile of Digital Marketing is very good and will increase with the increase in the demand of such skills which is definitely going to increase in the future.

Why to Choose GICSEH for Digital Marketing training in Gurgaon?
GICSEH offers the best Digital Marketing Training in Gurgaon with real time projects & practical knowledge. Our course includes various modules which we assure that no other institute is providing. Other special feature about our training are:
• Live projects
• In depth practical training from the experts
• One-o-One classes are also available to get the best out of our students.

Certifications after Digital Marketing Training in Gurgaon
Our Trainers will train you to crack the google certifications, which will help you to stay ahead from the crowd.
• Google AdWords Certification
• AdWords Fundamentals
• Search Advertising
• Display Advertising
• Mobile Advertising
• Video Advertising
• Shopping Advertising
• Training Institute Certificate

Our students are our Top Most Priority.
Our trainers have more than 10+ years of experience in Digital Marketing Field. If you are looking for the best digital marketing course in Gurgaon. GICSEH is where you should land. We assure you the best Digital Marketing training in Gurgaon. Book a Demo session with us and you will get to know why GICSEH is the Best from the Rest.


Course Outline

CONCEPT1 - WEBSITE CREATION
Task1 - Understanding about Internet , websites , domain , web server , web hosting etc.
Task2 - Planning of a website
Task3 - HTML Basic
Task4 - About CMS and creating website in
Task5 - Wordpress

CONCEPT2 - SEARCH ENGINE OPTIMIZATION
Task6 - What is SEO?
Task7 - What are search engines and their functions ?
Task8 - Understanding traffic , keywords etc.

CONCEPT3 - ONPAGE OPTIMIZATION
Task9 - What is onpage SEO?
Task10 - Keyword Research With Google Keyword Planner
Task11 - Domain Selection & URL Structuring
Task12 - Head Section Optimization
Task13 - Meta Tag Optimization
Task14 - Redirection Tags
Task15 - SEO Friendly Content Writing
Task16 - Heading Optimization
Task17 - Keyword Density, Spamming Stuffing
Task18 - LSI (Latent Semantic Indexing)
Task19 - Image Optimization
Task20 - Video Marketing
Task21 - Robots File Creation
Task22 - Sitemap Creation & Submission (html and xml)
Task23 - Website Tracking Tools (Google Analytics, Google Webmaster Tools)

CONCEPT4 - OFF PAGE OPTIMIZATION
Task24 - What is Off page SEO?
Task24 - Why Off page is Important
Task25 - What are Backlinks?
Task26 - Backlinks Creation Methods
Task27 - Difference Between Do Follow and No Follow Backlinks
Task28 - What is Google Page Rank
Task29 - How to Increase Google Page Rank
Task30 - Web Directory Submissions
Task31 - Social Bookmarking
Task32 - Article Writing & Submission
Task33 - Press Release Writing & Submission
Task34 - Comment Blogging
Task35 - Classifieds Posting
Task36 - Forum Posting
Task37 - Link Exchange (One way, two way and three way)
Task38 - Search Engine Submissions
Task39 - RSS Feeds

CONCEPT5 - PPC ADVERTISING (GOOGLE ADWORDS)
Task40 - Understanding in organic search results
Task41 - Introduction to Google adwords & PPC advertising
Task42 - Overview of Microsoft Adcenter (Bing & Yahoo)
Task43 - Setting up Google adwords account
Task44 - Understanding adwords account structure
Task45 - Campaigns, Adgroups, Ads, Keywords, etc.
Task46 - Types of Advertising campaigns-Search, Display, Video
Task47 - Difference between search & display campaign
Task48 - How does adwords rank ads
Task49 - Understanding adwords algorithm (adrank) in detail with examples
Task50 - What is quality score
Task51 - Why quality score is important What is CTR?
Task52 - Why CTR is important Understanding bids
Task53 - Advanced level bid strategies
Task54 - Enhanced CPC
Task55 - What are flexible bidding strategies
Task56 - Understanding ad-extensions
Task57 - Types of ad-extensions
Task58 - Adding ad-extensions in our Campaign
Task59 - Creating adgroups
Task60 - Finding relevant adgroups options using tool
Task61 - Creating adgroups using tool
Task62 - Understanding keywords
Task63 - Finding relevant keywords
Task64 - Adding keywords in ad-group using keyword planner tool
Task65 - Understanding types of keywords Board, Phrase, Exact, Synonym & Negative
Task66 - Examples of types of keywords
Task67 - Creating ads
Task68 - Understanding ad metrics Display & destination URL
Task69 - How to write a compelling ad copy
Task70 - Best & worst examples of ads Creating ads
Task71 - Tracking Performance/Conversion
Task72 - What is conversion tracking Why is it important
Task73 - How to set up conversion tracking
Task74 - Adding tracking code in your website
Task75 - Checking conversion stats
Task76 - Optimizing Search Campaigns

CONCEPT6 - SOCIAL MEDIA MARKETING
Task77 - What is social media
Task78 - Understanding the existing social media paradigms & psychology
Task79 - How social media marketing is different than others

CONCEPT7 - FACEBOOK MARKETING
Task80 - Understanding Facebook marketing practical session
Task81 - Creating Facebook Page
Task82 - Increasing fans on fan page
Task83 - How to do marketing on fan page (with examples)
Task84 - Fan engagement
Task85 - Important apps to do fan page merketing
Task86 - Facebook Advertising
Task87 - Types of Facebook advertising
Task88 - Best practices for Facebook advertising
Task89 - Creating Facebook advertising campaign
Task90 - Targeting in ad campaign
Task91 - Payment CONCEPT-CPC vs CPM-CPA
Task92 - Setting up conversion tracking
Task93 - Using power editor tool for adv.

CONCEPT8 - LINKEDIN MARKETING

CONCEPT9 - TWITTER ADVERTISING

CONCEPT10 - VIDEO MARKETING

CONCEPT11 - GOOGLE ANALYTICS
Task94 - Introduction to Google analytics
Task95 - How Google analytics works
Task96 - Understanding Google analytics account structure
Task97 - Understanding Gooogle analytics insights
Task98 - Understanding cookie tracking
Task99 - Types of cookie tracking used by Google analytics
Task100 - How to set up analytics account
Task101 - Hot to add analytics code in website
Task102 - Understanding goals and conversion how to setup goals?
Task103 - Understanding different types of goals
Task104 - Understanding bounce & bounce rate
Task105 - Difference between exit rate & bounce rate how to reduce bounce rate
Task106 - How to setup goals
Task107 - Importance of funnels
Task108 - How to integrate adwords and analytics account
Task109 - Benefits of integrating adwords & analytics
Task110 - Measuring performance of marketing campaigns via Google analytics
Task11 - Understanding filters & segments
Task12 - How to set up filters & segments
Task13 - How to view customized reports
Task14 - Monitoring traffic sources
Task15 - Monitoring traffic behavior
Task16 - Taking corrective actions if required

CONCEPT12 - MOBILE WEB MARKETING
Task17 - Understanding Mobile Devices
Task18 - Mobile Marketing and Social Media
Task19 - Mobile Marketing Measurement and Analytics
Task20 - Fundamentals of Mobile marketing
Task21 - App Store optimization
Task22 - Creating mobile website through wordpress
Task23 - Advertising on mobile (App & Web)
Task24 - Targeting ads on Apps Targeting via location
Task25 - Targeting ads on search engine
Task26 - Content Marketing on mobile
Task27 - Mobile strategy-segmentations option targeting and difference
Task28 - SMS marketing

CONCEPT13 - ADSENSE & BLOGGING
Task29 - What is Adsense
Task30 - How to get approved for Adsense
Task31 - Cool trick to get Adsense approval by Google
Task32 - Using your adsense account interface Placing ads on your blog
Task33 - Creating blogs with our Free theme
Task34 - What is Blogging
Task35 - How to Blog
Task36 - What is Wordpress and How to Create with Wordpress
Task37 - Wordpress Themes and Plugins

CONCEPT14 - ONLINE REPUTATION MANAGEMENT (ORM)

CONCEPT15 - AFFILIATES

CONCEPT16 - ECOMMERCE MARKETING

CONCEPT17 - EMAIL CAMPAIGN

Course Features

  • Duration : 40 Hours
  • Lectures : 20
  • Quiz : 10
  • Students : 15